Hike Messenger Hits 20 Mn Users, Offers 100 MB File Transfer and Hidden Mode
While WhatsApp and Facebook are working aggressively to get
their app on every smartphone, Indian Instant Messaging service, Hike
reached a new milestone by crossing 20 million users* mark. And
interestingly, 5 million of those users have joined in last three months
— after WhatsApp’s 19-billion dollar acquisition.
Hike Messenger, which was launched in 2012, crossed 15 million registered users in February, clocking a 10x growth in user base. A month later, Hike raised $14mn from Bharti SoftBank.
To lure in more customers, the IM service has launched
several unique features like ‘Hidden Mode’ to keep users’ private chats
invisible from other users.
Also, recently, the service introduced ‘Big File Transfer’
feature that allows users to transfer any file format up to 100 MB each.
(It’s 100MB, and not 100GB as reported by Hindustan Times).
This is rather a very handy feature that many users might find useful,
since most email providers limit the size of files attachment to 20MB.
Also, interesting since none of the competitive service — WhatsApp,
Viber, Line allow the transfer of non-media files.
Around 90% of the Hike users are from India, and among
those 80% are under the age of 25. Kavin Bharti Mittal said that they
are aiming for the 100M active mobile internet users that are in India.
The app is available across all the popular mobile platforms: iOS,
Android, Windows Phone, BlackBerry, S40, S60 and Nokia X.
However, there is one more thing that we wish Hike Messenger
introduced very soon. And that is voice calling feature. In a country
as large as India, voice calling feature could give it an edge over
others and it should get it very soon, since WhatsApp is reportedly
introducing that feature later this year, and Facebook Messenger and
several other popular IM services sport calling functionality.
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I'm Sreekanth. I am a Android Developer in Mobile IT Compny, and I am enjoying by creting blogs and sharing useful information.
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