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Bosses use social media more than employees

Tuesday, July 1, 2014 / No Comments
Bosses are more likely to use social media for private purposes during working hours than their subordinates, a new study has found.
Bosses are more likely to use social media for private purposes during working hours than their subordinates, a new study has found.
The research from the University of Bergen (UiB), Norway, shows that managers are more critical of private use of social media at work. However, middle managers and top executives are most negative to private social media use at work.
“It is very interesting that top executives, who are negative to private web-surfing during working hours, are the ones who surf the most for private purposes when at work,” said Postdoctoral Fellow Cecilie Schou Andreassen at UiB’s Department of Psychosocial Science.
She suggests that this can be explained by the fact that top executives have longer working hours, and that work and leisure are much more integrated than it is for employees.
“It is likely that managers are worried about reductions in output and financial loss as a result of use of private social media among their employees,” said Andreassen.
About 11,000 Norwegian employees participated in the study.
The study also found that younger employees use social media for private purposes more than older employees do.
Men browse the internet more for private purposes than women do during working hours. People with higher education are the most active social media users, researchers said.
Singles are more active on social media than those in relationships. Extrovert and nervous people are more active online, they found.
“Social media probably has a greater social function for singles than it has for people in relationships,” said Andreassen.
Those with higher education and socioeconomic status are likely more familiar with computer use, which may explain why they are more active online than those with lower education.
Their work situation may also provide more opportunities to engage in private use of social media at work compared to those with lower education.
“The finding may also reflect that people with a high socioeconomic status, are not as afraid to lose their job as those in low-status jobs,” said Andreassen.
The study also showed that people who are outgoing, so-called extrovert personalities, and neurotic people spend more time online and on social media for personal purposes during working hours than their counterparts.
People who are organised and punctual, however, spend the least time online for personal purposes during working hours, researchers said.

The Only Lesson Product Managers Can Learn From Orkut : Nobody Enters A Dirty Cafe

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A lot of us would recall our first experience of an actual social network (not counting Yahoo chats) in Orkut, which also won the MTV Youth Icon Award in 2007!
For a lot of us, it was the first working version of a FOAF (Friend Of A Friend) algorithm. Orkut led to a lot of discovery of friends and ‘real-life’ contacts.
Orkut was the first real product that brought social networking to India and very soon, it meant for social networking what Google meant for search. “Orkutting” caught on as a term. One must note that this rarely happens in the internet industry.
With such a large clutter of sites to choose from, a particular site rarely defines its category in a way that Orkut did in India. When a site starts defining a category, it is extremely difficult for another site to, not just overtake it in terms of usage but also start defining the category.
In fact, by 2008 Orkut was at its peak. The social network had conquered India and Brazil, two big emerging markets that mattered the most.
And then, it all fell apart.

India Search Trends for Orkut.

What Really Happened With Orkut?

Did Facebook kill Orkut?
Well, actually not (read this analysis when Facebook was just about to make inroads into the Indian market). The truth is that Orkut was never big in US of A, and Facebook was more focused on killing MySpace than Orkut.
So who killed Orkut?
Orkut actually killed Orkut.
And here is how.

Think Metrics. Think SLA

In consumer business, SLAs are not just about hard metrics (average spent time/average engagement), but a lot about soft metrics.
For example, in its early days, Facebook just ensured that the site’s uptime is the most important factor to take care of.

“Let me tell you the difference between Facebook and everyone else, we DON”T CRASH EVER! If those servers are down for even a day, our entire reputation is irreversibly destroyed! Users are fickle, Friendster has proved that. Even a few people leaving would reverberate through the entire userbase. The users are interconnected, that is the whole point. College kids are online because their friends are online, and if one domino goes, the other dominos go, don’t you get that? [Read : So What Exactly Is A Product]

How Orkut Could Have Saved Orkut?

Well, the soft metrics for Orkut lied in controlling spam.
Orkut was massively attacked by spammers, but the team never cared about it.

Nobody Wants To Enter A Dirty Cafe

Period.
Nobody wants to enter a dirty cafe which smells bad and has spooky characters welcoming you.
This is what really happened with Orkut, which was marred with spams and privacy woes.
In fact, this is the basic premise of Broken Windows theory :
Consider a building with a few broken windows. If the windows are not repaired, the tendency is for vandals to break a few more windows. Eventually, they may even break into the building, and if it’s unoccupied, perhaps become squatters or light fires inside.
Or consider a pavement. Some litter accumulates. Soon, more litter accumulates. Eventually, people even start leaving bags of refuse from take-out restaurants there or even break into cars.
This is exactly what happened with Orkut. And then, the network efffect played its role (you left because your friends left).
Don’t let it happen to your product. Clean it up!

And Finally,Orkut to Shut Down on Sep 30th

Monday, June 30, 2014 / No Comments



Orkut, once a darling among social networkers is finally shutting down.
Orkut was extremely popular in emerging markets India and Brazil, but Facebook came and conquered the entire market. We earlier hinted of Google+ replacing Orkut , but even Google plus has failed to take off.
“Over the past decade, YouTube, Blogger and Google+ have taken off, with communities springing up in every corner of the world. Because the growth of these communities has outpaced Orkut’s growth, we’ve decided to bid Orkut farewell (or, tchau). We’ll be focusing our energy and resources on making these other social platforms as amazing as possible for everyone who uses them.
We will shut down Orkut on September 30, 2014. Until then, there will be no impact on current Orkut users, to give the community time to manage the transition. People can export their profile data, community posts and photos using Google Takeout (available until September 2016). Starting today, it will not be possible to create a new Orkut account.
It’s been a great 10 years, and we apologize to those still actively using the service. We hope people will find other online communities to spark more conversations and build even more connections for the next decade and beyond.” [official announcement]
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Good bye, Orkut. You were great. Sadly, you won’t be missed.